Selling Colour

Different colours are used in marketing to target or suit their potential type of customer. For example red can reach out to men and women.


The colour red symbolises blood, luxury, fire and passion as well as having its own physical properties, e.g. red catches the eye more than any other colour.The ancient dynasties of China chose red shoes to indicate status and wealth and the Popes red slippers in the Vatican shows that red shoes are recognised as special. Red originally was an expensive dye so to wear anything red you would have had to be wealthy.

As you can see the brand L'Oreal has used red to signify beauty, passion and luxury and possibly wealth in this advert.

Here you can see Cheryl Cole in a red dress, and a red vase and lamp in the background 

The red here catches the eye immediately and shows the consumer the beauty of this car.

The initial marketing tool for this Mercedes SLS AMG was a billboard with this image on it and underneath it said 

'THE AVERAGE PERSON LOOKS AT AN ADVERT FOR 2.6 SECONDS'.

This is all it said but people waiting in traffic or passing by this billboard got drawn in by the colour of the car which then made them think how spectacular the car was and by the time they read this, they had been looking at the billboard for about 10 seconds, and by the time they realised how long they were looking at it, 20 seconds had gone by which is very clever how they got their consumer interested in this product.