In the lecture about Gender our group views a number of different clips of adverts relating to males and females. When looking back on remembering them we discovered that the men remembered a gillette advert with a fast car, a lingerie advert and a football advert, whilst the women remembered the hairstyling adverts and the perfume adverts.
The way adverts are created towards men and women are completely different in order to appeal to the certain gender for that product. For example the Nivea adverts below.
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| Fast cars and extreme sports appeal to men |
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| Women prefer the scientific results of the product as well as being persuaded to buy whilst mens adverts don't tend to have a vocal track due to them not being interested in that part of the ad Commercials aimed at boys are generally fast paced and filled with action and commercials set towards girls contain more feminine qualities such as soft background music Many products are also sex typed as they take on male and female attributes, and consumers often associate them with one sex or another. The sex-typing is often created by marketers. Even brand names appear to be sex-typed e.g those containing alphanumerics such as Formula 409 |
