First Step To Understanding Your Customer

The key to marketing is to identify and satisfy customer Needs and Wants, market research enables us to understand this. A business firstly can look at the way a person dresses in order to get an indication of what things they like such as hobbies, music and clothes they like as well as what lifestyle they live simply on 3 major steps.

Dress

The way people dress is very beneficial for business in

dentifying what they like so they know exactly what to sell to keep them interested in the brand and potentially entice them into being part of their loyal customer base.

• Types of Brands, give businesses an idea of what sort of social group they are from, for example the difference between someone wearing Primark and Ralph Lauren is very helpful as it is easy to identify someone from a lower class background, such as a C2 in the socio-economic class and someone who buys luxury clothing and is from a high class background such as an A or B in the socio-economic scale
• Colours- allow businesses to understand typical lifestyles of customers for example brighter colours on a person may suggest they are a happier person.
• Trends- help understand what things these customers want, for example someone who wears alot of black, has long hair is stereotyped into the gothic genre and maybe potentially like heavy metal music. It is just the way people are stereotyped helps categorize them into knowing what products the will appreciate more than others

Body Language

The body language people use defines what sort of person they are, therefore what sort of products they would buy.

• Posture- reflects what sort of background they are from. Someone who stands up straight, head back indicates that they are pompous and wealthy which would mean they would buy high income goods.
• Accents- the type of accent can indicate what background that person is from such as their social class which would then show what products they would potentially be interested in.

People are multi-layered unique and share a lot of traits.