Firstly we put together groups of four and five to conduct the focus groups and the charity event. My group consisted of Omar Rasool, Mike KaiKai, Reggis Muloway, Jonny Brown and myself. In order to improve our communication skills, our group consisted conducted two focus groups. One for students and then one for adults over 30. The charity we decided to represent was Wycombe Youth Action (WYA)because from our focus groups we found out that people liked helping out the community and also the fact that because this is a much smaller charity it doesn't have the awareness of a charity such as WWF.
Here are a variety of questions that were asked during our focus groups:
-How often do you donate to charity?
-What makes you choose to donate to charity
-Is there a specific charity you choose to donate to and if so, why?
-Is there an event that would encourage you to donate to charity?
-Do you prefer giving donations face to face or over the internet?
Photos from the charity event
Values
“Values are our ideas about what is desirable” (Wilkie)
According to Askergaard, Bamossy, Hogg and Solomon 'a value can be defined as a belief about some desirable end-state that transcends specific situations and guides selection of behaviour' (p198,2010)
A person's set of values plays a very important role in their consumption activities, since many products and services are purchased because they will help us to attain a value-related goal.
Core Values- Every culture has a set of core values that it imparts to its memebers. For example, people in one culture might feel that being a unique individual is preferable to sub-ordinationg one's identity to the group, while anothergroup may emphasize the virtues of group membership. In many cases, values are universal. who does not desire health, widsome or world peace? However on the other hand, valuees can vary across cultures and do change over time.
The Inglehart-Welzel Cultural Map of the World, created by sociopolitical scientists Ronald Inglehart and Christian Welzel based on the World Values Survey.
Laddering Techniques
Laddering research can help marketers to ascertain their USP & their positioning strategy
According to Solomon, The List of Values identifies nine consumer values which can be related to differences in consumption behaviours. It includes the following values: sense of belonging, fun ans enjoyment in life, excitement, warm relationships with others, self fulfilment, being well respected, a sense of acoomplishment, self respect and security.
Timeline
Key Events of the last 20 years
1989
November 9 After separating East and West Germany for 28 years, the Berlin Wall falls.
June Troops and tanks from the People’s Liberation Army open fire on protestors in Tiananmen Square, Beijing, killing approximately 400-800 people
1990
February 11 Nelson Mandela is released from Victor Verster Prison after more than 27 years in prison.
25 December British engineer and computer scientist, Sir Timothy Berners-Lee, perfects his invention; the World Wide Web.
1991
July 1 The Warsaw Pact is officially dissolved at a meeting in Prague.
December 26 The Soviet Union is formally dissolved
1992
April 5 The Assembly of Bosnia and Herzegovina declares independence from the Socialist Federal Republic of Yugoslavia, leading to the Bosnian War.
1993
November 1 The European Union is formally established when the Maastricht Treaty takes effect.
1994
27 April The first fully multiracial South African general election is held, marking the end of apartheid.
May 6 After seven years of construction, the Channel Tunnel opens.
May 10 Nelson Mandela becomes South Africa’s first black president.
1996
June 10 Peace talks begin in Northern Ireland without Sinn Féin
July 5 Dolly the sheep, the first mammal to be successfully cloned from an adult cell, is born at the Roslin Institute in Midlothian, Scotland – advance medical science,
1997
31 August Diana, Princess of Wales and Dodi Al-Fayed are killed in a car crash in the Pont de l’Alma road tunnel in Paris.
June 30 Harry Potter and the Philosopher’s Stone is released by Bloomsbury Publishing
July 10 British scientists report that their DNA analysis findings from a Neanderthal skeleton support the out of Africa theory of human evolution.
December 11 A United Nations committee adopts the Kyoto Protocol, aimed at fighting global warming through the reduction of greenhouse gases released into the atmosphere
1998
September 4 Google is founded by Sergey M. Brin and Lawrence E. Page
1999
January 1 The euro is introduced as an accounting currency to the world financial markets
August 11 A total solar eclipse occurs which is probably the most-viewed in human history.
2000
January 1 The Millennium Dome opens its doors to the public for one year
2001
January 15 Online encyclopedia, Wikipedia, launches
September 11 Al-Qaeda terrorists hijack four commercial airliners en route to Los Angeles and San Francisco. American Airlines Flight 11 and United Airlines Flight 175 are flown into the World Trade Center’s Twin Towers in New York, American Airlines Flight 77 is flown into the Pentagon in Washington, and United Airlines Flight 93 crashes into grassland in Shanksville, Pennsylvania after passengers attempted to regain control from the hijackers.
October 7
The United States invades Afghanistan, with participation from the British Armed Forces, in response to the September 11 attacks. The invasion marks the beginning of the current, ongoing war in Afghanistan.
Nove
mber 13 U.S. President George W. Bush signs an order allowing military tribunals against any foreigners suspected of having connections to terrorist acts or planned acts against the United States. This is the first act of its kind since World War II.
2002
April 9 The funeral of Queen Elizabeth, the Queen Mother takes place in Westminster Abbey
June 3 The Party in the Palace takes place at Buckingham Palace, London for Queen Elizabeth II’s Golden Jubilee celebrations
2003
February 15 More than 10 million people in over 600 cities worldwide protest against a prospective U.S. invasion of Iraq, the largest protest ever to take place before a war occurs
March 19 U.S. and allied forces invade Iraq, beginning the Iraq War
April 14 The International Human Genome Consortium announces the successful completion of the Human Genome Project
December 13 Saddam Hussein is captured by US forces at a farmhouse in ad-Dawr
2004
January 28 The Hutton Inquiry findings are published, clearing the British Government of “sexing up” the September Dossier, a report into Iraq and weapons of mass destruction. The report strongly criticises the BBC, leading to the resignation of its chairman, director-general and journalist Andrew Gilligan.
February 3 The CIA admits that there was no imminent threat from weapons of mass destruction before the 2003 invasion of Iraq.
February 4 Facebook is founded by Mark Zuckerberg
May 12 American civilian, Nick Berg, is shown being decapitated in Iraq by a group allegedly linked to al-Qaida on a web-distributed video
September 2 A law banning religious items and clothing from schools in France comes into effect
December 26 Around 230,000 people in fourteen countries are killed as the Boxing Day Tsunami sends waves of up to 30 meters in height crashing into coasting communities
2005
January 30 Iraq holds its first free Parliamentary elections since 1958
July 7 52 people are killed and over 700 injured when al-Qaeda-associated militants detonate four bombs in London, three on the London Underground and one on a bus
July 24 Lance Armstrong makes history by winning the Tour de France for a seventh consecutive time
September 30 Controversial drawings of the Islamic prophet Muhammad are printed in the Danish newspaper Jyllands-Posten, sparking Islamic protests across the world
2006
November 5 Saddam Hussein is sentenced by the Iraqi Special Tribunal to death by hanging. His execution takes place on December 30 in Kadhimiya at Iraqi army base, Camp Justice
2007
May 3 Madelaine McCann disappears prompting a worldwide search, which is continued today by her family.
July 21 Harry Potter and the Deathly Hallows, the final book in the series, is released and sells over 11 million copies in the first 24 hours, making it the fastest selling book in history
2008
January 2 The price of petroleum hits $100 per barrel for the first time in history
January 21 Stock markets around the world crash amid growing fears of a global recession
February 22 Northern Rock becomes the first bank in Europe to be taken into public ownership
September 15 Lehman Brothers files for bankruptcy
2009
January 20 Senator Barack Obama is inaugurated as the United States of America’s first African American President
June 25 Michael Jackson dies of a cardiac arrest, prompting worldwide mourning from fans.
August 16 Usain Bolt sets a new World Record of 9.58 seconds for the Men’s 100m at the Berlin World Championships.
August 31 Following the withdrawal of British troops from June onwards and withdrawal of the last U.S. combat brigades on August 19, Obama announces the end of Operation Iraqi Freedom, bringing the war to a close
2010
January 12 A 7.0-magnitude earthquake kills over 230,000 people in Haiti.
January 29 Tony Blair appears in front of the panel at the Chilcot Inquiry to face questions over his role in taking Britain into the Iraq war. He claims he has “no regrets” about removing Saddam Hussein.
April 14 A volcanic ash cloud from beneath Eyjafjallajökull ice cap in Iceland begins to disrupt air traffic across northern and western Europe. The disruption will last for over a month and leave millions of passengers stranded
April 20
The Deepwater Horizon oil platform explodes in the Gulf of Mexico, killing eleven workers. In the months that follow, an estimated 205.8 million gallons of crude oil spill into the water, damaging an estimated area of 80,000 square kilometres
August 5 – October 13 Following a cave-in at the San José copper-gold mine in Chile, 33 miners survive underground for a record 69 days
November 16 It is announced that Prince William of Wales will marry long-term girlfriend, Kate Middleton
2011
January 11 Heavy rains trigger some of the deadliest landslides in Brazilian history. On January 23, the death toll reached 806
January 14 Following a continuing series of street demonstrations, Zine El Abidine Ben Ali, President of the Tunisian Republic, steps down from office and flees Tunisia after 23 years in power
April 29 Price William and Kate Middleton’s Royal Wedding
May 2 Al-Qaeda leader Osama Bin Laden killed by US forces in Pakistan
Kahle's List of Values (1983).
1.Self Respect
2. Excitement
3. Being Well Respected
4. Self-fulfilment
5. Sense of accomplishment
6. Warm relationship with others
7. Security
8. Fun & enjoyment
9. Sense of belonging
