Generation Marketing

Generation X

·         Generation X-born between 1964 and 984

·         consumer group consisting of the post- baby boomers generation, born between 1964 and 1984.

·         Generation-X is estimated to include 46 million Americans, or 17% of the U.S. population, spending $125 billion annually.

·          Generation-Xers are characterized as having a high affinity for technology and as being computer and Internet proficient, skeptical about advertising claims, fast spending, and more impressed by personal style than designer price tags.

They can be divided into three groups including college and graduate students, young professionals, and married couples. Entrepreneurship is high among Generation X-ers, and they tend to move easily from one employer to another. Coffee bars, extreme sports, and adventure vacations have developed in answer to the desires of Gen-X. Moderately priced retailers such as The Gap are favorites of Gen-X

 

Generation Y

•      Generation Y- born between 1982-2000.

•       Generation Y are more likely to make a decision based on the influence of their own peers.

•      Born in the mid-1980's and later, Generation Y legal professionals are in their 20s and are just entering the workforce. With numbers estimated as high as 70 million, Generation Y (also known as the Millennial’s) is the fastest growing segment of today’s workforce.

•      Tech-Savvy: Generation Y grew up with technology and rely on it to perform their jobs better. Armed with Blackberry's, laptops, mobile phones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact.

•      Achievement-Oriented: Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y is confident, ambitious and achievement-oriented.

•      Team-Oriented: As children, Generation Y participated in team sports, play groups and other group activities. They value teamwork and seek the input and affirmation of others. Part of a no-person-left-behind generation, Generation Y is loyal, committed and wants to be included and involved.

•      Attention-Craving: Generation Y craves attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance.

For Boomers, social contact was easy as they could write a letter, make a phone call or go and see them face to face. 

Gen X-ers, had more options in ways to connect to their friends as they could email each other using 28.8 or pagers sending one sentence messages to each other

This is what Generation Y uses to stay in touch.

 

The Initial Thoughts on Blogging

My initial thoughts on blogging were that it was very beneficial for a comapny to use and I know a few of my house mates who use blogs as part of a hobbie, so I assumed that they would be easy to use. However there were some problems in terms of uploading photos and vidoes which, so it was time consuming but apart from this issue I find blogging an easier way of revision as well as a source for socialising with friends who upload photos and videos on their personal blogs.


Blogging today has become  a very usual source of advertising for many reasons. It can reach a wide audience as anyone with an internet connection and a computer can access it in the world and also the fact that it is very quick form of advertising a product or service because it can be read by anyone instantly.

Most shops today have a website for their goods due to the increase in technology, millions of people surf the internet so browsing on to blogging sites could significantly heklp the awarness of a product.

WORLD INTERNET USAGE AND POPULATION STATISTICS
World Regions	Population ( 2010 Est.)	Internet Users Dec. 31, 2000	Internet Users Latest Data	Penetration (% Population)	Growth 2000-2010	Users % of Table
Africa	1,013,779,050	4,514,400	110,931,700	10.9 %	2,357.3 %	5.6 %
Asia	3,834,792,852	114,304,000	825,094,396	21.5 %	621.8 %	42.0 %
Europe	813,319,511	105,096,093	475,069,448	58.4 %	352.0 %	24.2 %
Middle East	212,336,924	3,284,800	63,240,946	29.8 %	1,825.3 %	3.2 %
North America	344,124,450	108,096,800	266,224,500	77.4 %	146.3 %	13.5 %
Latin America/Caribbean	592,556,972	18,068,919	204,689,836	34.5 %	1,032.8 %	10.4 %
Oceania / Australia	34,700,201	7,620,480	21,263,990	61.3 %	179.0 %	1.1 %
WORLD TOTAL	6,845,609,960	360,985,492	1,966,514,816	28.7 %	444.8 %	100.0 %

The History of Blogging
Timeline
August 2002
Nick Denton launches Gizmodo, the first in what will become a blog empire. Blogads launches, the first broker of blog advertising.




December 2002
Talking Points Memo highlights Trent Lott’s racially charged comments; thirteen days later, Lott resigns from his post as Senate majority leader.




December 2002
Gawker launches, igniting the gossip-blog boom.




March 2003
“Salam Pax,” an anonymous Iraqi blogger, gains worldwide audience during the Iraq war.




June 2003
Google launches AdSense, matching ads to blog content.




August 2003
The first avalanche of ads on political blogs.




September 2003
Jason Calacanis founds Weblogs, Inc., which eventually grows into a portfolio of 85 blogs.




January 2004
Denton launches Wonkette.




March 2004
Calacanis poaches Gizmodo writer Peter Rojas from Denton. Denton proclaims himself “royally shafted” on his personal blog.




December 2004
Merriam-Webster declares “blog” the “Word of the Year.”




January 2005
Study finds that 32 million Americans read blogs.




May 2005
The Huffington Post launches.




October 2005
Calacanis sells his blogs to AOL for $25 million.




December 2005
An estimated $100 million worth of blog ads are sold this year.


From a surevey on this blogging website, here is people thoughts on why they blog

Source:http://www.jeffbullas.com/2010/07/23/12-reasons-why-people-blog/

Marketing to Children

In the Victorian era, children grew up with one or two toys, yet today it seems kids have been spoiled by their parents to have any new toy under the sun regardless of the price.


One reason for this could be the employment rate of women has risen considerably today which results in latchkey kids who are given toys to amuse themselves as their mums are not around as much.

Another reason for children receving more toys could be that employment is very important to the father and mother resulting in later birth of first child which means by then the parent would have established a reasonable income and be able to afford all the toys the child asks for.

Pester Power
Pester Power is the power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items. This is especially the case at Christmas when a christmas list just doesn't cut it for kids anymore as they find more and more things they want from adverts.

Specifically, TV advertising may lead a child to select material objects over more socially oriented alternatives, potentially increase parent-child conflict and may lead to a more disappointed, unhappier child

 (Goldberg and

Gom 1978).

One of the reasons behind this parental concern is that children can be exploited

more easily if they do not understand the differences between television programming and

commercials and if they do not knowthe selling intent of commercials. If children understand

the intention of commercials and are able to distinguish them from programs, however, the

potential effect of advertising might be reduced.


Also the divorce rate has increased meaning children have step families so they recieve two lots of toys instead of just one. Grandparents today also live longer so they spoil children more as well as older siblings.


Tv advertising is used for many products and services to get their messages across to their target audience such as